Personal Marketing Portfolio
partner/investor presentation for startup
New York-based startup RecCenter wanted a vibrant deck to bring their value proposition to life for key partners and investors. Their app provides services to all sides of the recreational sports ecosystem, including sports venues and amateur teams, making it challenging to distill their message into a short space.
I worked with the CEO to bring their key selling propositions for each audience to life in this presentation.
Thought leadership - Industry whitepaper
Collective (now rebranded as Visto) is a fast-growing digital advertising platform. They engaged K-Squared Strategies (which I worked for) to establish thought-leadership among their customers.
This whitepaper served as one of the deliverables, showcasing upcoming trends in the programmatic advertising space.
One sheet for new product
The AOL On Network (now acquired by Verizon) offers a video player to hundreds of online publishers, which means any changes to the player have to be quickly and effectively communicated.
I built this one-sheet to explain the changes, and convince publishers to make the update.
Before starting my investment advisory firm, Shift to Impact, I did a full competitive analysis of the impact investing space. This presentation showcases that analysis, as well as my vision, for potential partners and investors.
Target customer research
Social e-commerce startup Curalate wanted to know what messaging would convert customers. I worked with K-Squared Strategies to identify and interview key customer segments, and condense that information into recommendations.
WRITING - articles & blogs
I have ghostwritten articles for mainstream publication, and I also write blog posts in my own work in impact investing. Here are two samples: